For The Times They Are A-Changin’

?????????????????????????????????????????????????????????????????????????????Having attended the most recent annual conferences for NACE, SoACE and NCACE, my takeaway was three-fold:

First…People who are in the field of career services for colleges and universities are sincere, dedicated and truly professional individuals with a focus on the overall welfare of their students

Second…There is mounting pressure from administrators and parents for positive employment outcomes for those students. Essentially, the focus is shifting dramatically from the process of the job search to the outcome of the job search

Third…Staffing required to reach the job search outcome goals is strained as budgets tighten with the mantra of “do more or the same with less”

What does this mean? How do career centers hit the expanding outcome targets while budgets constrict? Essentially, there is the logical option of utilizing outside professional services. Here in a “nutshell” is why this makes sense:

-Full-time staffing costs made up of salaries, benefits and training are not required by outside professional services. In other words, the cost is expended only when there is a need which the services are done in a manner which is highly efficient and restricts incremental costs.

-Outside professional services can give permanent career center staff more time to maintain a clear and vital focus on coaching current students regarding their job search outcome goals and targets by providing students with mandatory services such as resume development/review and mock interview training plus giving alumni career coaching when needed.

A few months ago, I sat in a presentation attended by approximately 45 career center directors. The message was clear: Career centers must be willing to utilize outside professional services to meet the support demands of their students due to the mounting pressure to reach employment goals. I would imagine that this support would largely focus in areas not associated with direct student coaching or counseling.

So, the career center will need to change the “normal” way of doing business to stay valuable to students for career management and job search support. That change will certainly be uncomfortable for many but not nearly as uncomfortable as being viewed by administrators, parents, students and alumni as ineffective.

To make this work as effectively as possible, it is most important to partner with a highly reputable and experienced career management and job search organization with virtual delivery capabilities. This delivery methodology can keep the services seamless and available 24/7 for the students and alumni while allowing the partnership to flex based on the needs of the career center.

Meridian University Solutions is the leading resource for partnering with college and university career centers to help them achieve their employment goals. Our clients that include schools like Wake Forest University, George Washington and Temple, among others, see the value and we hope you will as well. Let us show you how we can help…For the times they are a changing.

Contributing Author: Melvin J. Scales

Posted in Uncategorized | Leave a comment



I wish I had a nickel for every time I’ve heard a student say, “But no one will hire me.” My initial response is (and perhaps yours is as well), “Would you hire you?”

I recently read an article about a little known secret as to why recent college graduates are not hired. Well, in my mind, it’s no secret at all. The (non) secret is simply this…recent college graduates are not hired because they often have no measurable, demonstrated work ethic. In other words, everything they’ve accomplished, to this point, has not required the ideal level of focus, concern, or effort to strive for something significant. Therefore, the assumption is that the ability to overcome obstacles and the resilience to bounce back and realize a goal was never fully developed. Essentially, these graduates were (obviously) smart and educated but did not evince that they had what it takes to do the job on which the future of an organization depends.

So, how can students overcome that predicament? Well, they need to be willing go above and beyond what is expected of them. Doing merely enough to get by just doesn’t get it anymore. And this takes effort and planning. Companies routinely require their associates to do more with less and to demonstrate initiative versus waiting to be told what to do. Students need to challenge themselves to provide meaningful contributions in the areas of student leadership, community involvement, and real internships.

And, let’s think about this— we work very hard to get students to understand the S.T.A.R. response to behavioral interview questions. So, what happens in the interview? Where does it fall apart? The student mentally checks off the Situation, Task, Action, and Result. However, what does not get communicated is “what’s in it for the employer” or the “benefit statement.” And isn’t that the most important thing for students to share with a potential employer?

All this leads to an understanding that if the student can communicate, to the employer, that they can provide “something of value” then the chances the student will receive an offer is greatly increased…right? All it takes is not connecting a few dots to help keep the recent graduate on the world of work sidelines.

Contributing Author: Melvin J. Scales

Posted in Uncategorized | Leave a comment

“I Like People”

dreamstime_xs_34968852 (2)We have all heard it before in real and mock interviews when we ask the question, “Why should we hire you?” After a rather lengthy pause and thoughtful gaze, the candidate replies “Because I like people.” Well, my grandma liked people but that wouldn’t have made her successful in certain careers.

With all the time and effort that career services teams put into getting students ready for the “career audition,” through assessments, resume reviews, research and networking, only to have the student go down in flames in an interview with a highly valued employer is just what makes our day. And then the student reveals that this was the only organization they had in the pipeline even though you strongly recommended that they have several companies in the pipeline simultaneously. And now you are back at square-one.

Students miss the point that an interview is a sales call. They must effectively communicate that they can bring value to the role and the organization. We teach them use the S.T.A.R. response to the behavioral questions they will receive. And with practice, they get good at sharing their story without sounding rehearsed.

However, there is something that we need to be sure that they do. Somehow, they have to say something while responding to the question that ties the S.T.A.R story to a benefit for the organization. The student needs know why an organization would hire them and then articulate it so that it is leaves a positive memory with the interviewer. Without the organization understanding what’s in it for them to hire that student, the interview turns into an “it was nice meeting you” outcome.

And there are those non-behavioral questions that can really trip up students that are not prepared. For example, how much money do you expect to earn in this position, what do you see as your greatest weakness, why do you want to work for us, why do you think you will be successful in this position etc. And of course, an occasional unusual question like “if you could have dinner with anyone either alive or dead who would it be and why.”

You also work with students in defining the questions they should ask the interviewer. And the focus of those questions seem to revolve around how success is measured, the culture, what a typical day is like blah, blah, blah. It is amazing that so many students leave an interview not really knowing how the interview really went because they fail to ask this one simple question…”What do you see as our next step together?”

The interviewer’s response to that question can spell out what the student’s real outcome will be going forward. And based on that response, what the student says next either keeps them under consideration or unceremoniously kicks them to the curb.

We have all heard it said that “practice makes perfect”. However, it is a proven fact that “perfect practice make perfect”. Students need time and opportunity to hone this skill just like any other they develop during their matriculation. Remember an interview, just like a mind, is a terrible thing to waste.

Contributing Author: Melvin J. Scales

Posted in Uncategorized | Leave a comment

Reflections: 50 Years Later

Fifty years ago to this very day, I was a 4th grade student at St. Benedict The Moor Catholic School near the intersection of 12th Street & Hattie Avenue in Winston-Salem. The building still stands but is no longer a school. Sr. Christopher Mary, a very kind and beautiful woman, was our teacher. And yes, I had a “crush”…didn’t we all!!

That morning, I did not know the President was going to be in Dallas. Unlike today, with “breaking news” headlines almost every second, the only TV channels were NBC, CBS and ABC. And news was twice a day…morning and evening. There were no cell phones, no internet, no Twitter nor e-mail. Heck, fax machines were not around either.

The cost of living…well, it was like this: $1 then felt like $7 today. If you want to know more, click on this link later

I recall being sent out of the room by Sr. Christopher Mary for being disruptive to the class. Can you believe it…me being disruptive. Essentially, my best friend, Robert McCree got me in trouble. He was a comic and I always got caught laughing. Of course, he never did. And, by the way, it is now Fr. McCree and he still has that sense of humor. If I were still Catholic and going to confession, I would have had a difficult time keeping a straight face if Robert was to have been the priest hearing confession that day

Anyway, I was standing in the hallway outside our room. There were only eight classrooms with one for each grade. The floor was green and red tile throughout and it had that “Pine-Sol” smell all the time…The floors were always clean.

I had been standing in the hall for about 20 minutes. Normally, it was a lot longer ( yes, this was not the first time I had been sent out of the class…it is a wonder I got promoted). To my surprise, the door opened and one of my classmates waved me back in. Sr. had a small portable radio…You know the kind that was silver and black with a red/orange bar to indicate what station you were on. Of course, I was confused…Why was I let back into the class so soon and why was the radio on?

I finally noticed that Sister’s eyes were full of tears as were most of my classmates. Sister turned off the radio and said “Children, we need to pray for our president and his family”. We bowed our heads as Sister prayed. After prayer, she turned on the radio and we listened to a reporter giving updates from Dallas. Finally, the word came that President Kennedy had died…it was about 2:10p.Tears began to flow from my eyes…mostly because I knew my parents would be hurt…They admired the president…We were sent home.

And fifty years later I tear up because this nation lost something that day…An innocence of spirit and an innocence of truth. I can only hope that my daughter Kelli and her family will tear up fifty years from today because America came back to being the protector of innocence and the protector of truth once more.

Visit us at or call 800-924-8865, ext. 301

Contributing Author: Melvin J. Scales

Posted in Uncategorized | Leave a comment

The Woes of Resume Review

If I have to review another resume, I’m going to . . .

Let’s be candid with one another. Although we are dedicated career planning professionals, I am certain that at one time or another, we have thought or said these words…Am I right?

You know the drill and it goes something like this. A student sits down across from you, provides their resume to you for review and says something like…“looks pretty good doesn’t it” or “just write it up for me” or “I just don’t know where to begin.” You nod approvingly, hoping that it is just a matter of few quick glances and it is done…not so fast!

As you look closer, the e-mail address is something that brings to mind a rather unflattering sitcom title and of one of the jobs they held was “chief golf ball fetcher” for a rather well known golf resort. And one of their “accomplishment” statements, if you could call it that, says “Retrieved golf balls on driving range.” Oh, and yes, did I mention that the student wants to be an investment banker like her big sister!

You look into the student’s eyes with that reassuring professionalism and say as kindly as you can “Well, this is good start.” In your heart you know there is much work to be done and you are running out of time. You have more students with whom to meet, a couple of staff meetings, special project team meetings, an industry panel to facilitate and oh yes, a report demonstrating that all the programming and coaching is truly improving the school’s goal of increasing employment numbers for graduates v. last year, despite what the economy is doing! You tell the student that you’ll provide some feedback via e-mail shortly, convincingly shake their hand, and wish them a good day.

Arriving at home about 7:45pm, you quickly eat a few leftovers while watching a re-run of “Friends.” Now it is time to tackle that resume. You give it your all with recommendations on re-doing the format, moving ill-placed statements into appropriate categories, changing job description statements into truly meaningful accomplishment statements, checking the accuracy of dates, consistency of tenses etc., etc., etc. And now you send it off to the student with a wonderful feeling of relief. And you think, the student will meet with you again in a few days and would have done nothing with your recommendations and you have not moved one step in a positive direction…and there the student sits waiting for yet another handout.

The next day you look at your in-box and see all the resume review requests from students wanting to get help in time for the career fair that is coming in three weeks. You rub your forehead and think, wouldn’t it be great to give this resume review and development stuff to someone else?

Well, one of our clients did just that with all their business undergraduate and full-time MBA students. They realized that, just by having an outside career management consulting organization review the resumes and categorize them into groups (“ready,” “some work needed,” and “not ready”) along with recommendations provided to the students for next steps, they were refocusing time which would be the equivalent of 33% of their year to coaching and other key activities.

We believe your staff’s time is a valuable commodity better spent in other areas of support. If you are ready to explore innovative ways to maximize the impact of career services for your students we are open to partnering with you to reach your goals.

Visit us at or call 800-924-8865, ext. 301

Contributing Author: Melvin J. Scales

Posted in Uncategorized | Leave a comment

The Next Wave of Innovation in Career Services

Recently, Meridian Resources was approached by a well-known and highly respected private southern university, to provide a career management course to students matriculating through one of their graduate business school programs. So why would this recognized leader in student career services innovation decide to provide a career management course in the first place? And why outsource the development and execution of the course to Meridian?

????????????????????????????????????????????????????????????????????????????Our client understands clearly that students attend colleges so that they can secure work that is both emotionally and financially satisfying. However, they are an exception. Although possible, but highly improbable, not every student walks away with a multi-million dollar contract to play a professional sport like basketball and football.

There is an interesting statistic that indicates that the average college graduate has received a little less than 8 hours of career management instruction in preparation for a career that could go over 40 years. And with the average career services staff person supporting 1,645 students, according to the National Association of Colleges and Employers (NACE), support for students is based on triage. This means that students receive, on average, only 40 minutes per year of one-on-one support from career services. Interestingly, these career services staffs are “low hanging fruit” for cost savings and are usually a place that administration looks to cut costs.

So, it boils down to this:

The course provided by our client is mandatory for graduation. They are serious about having their graduates not only receive a diploma on graduation day but also to have meaningful employment on graduation day as well. By providing the course, students are exposed to the who, what, when, where and how of a job search. Then they can have insightful consultations with their coaches.

Also, by freeing up staff from teaching duties, staff members can focus their efforts on both coaching acclimated students and working to connect these students with key decision makers at target organizations. The coach is doing what they should focus on-coach and connect.

Certainly, this sounds very altruistic and it is to a certain extent. However, it is an important financial decision as well. Essentially by doing this one thing, schools can enhance rankings, improve job offer and acceptance rates, maximize offer compensation while encouraging contributions from grateful alums who received value from a trusted career services team. And then they can attract high caliber applicants to fill the program openings…Truly a win-win for students, parents and schools!

If you are ready to explore innovative ways to maximize the impact of career services for your students we are open to partnering with you to reach your goals. Visit us at or call 800-924-8865, ext. 301

Contributing Author: Melvin J. Scales

Posted in Uncategorized | Leave a comment

Alumni Career Coaching – A No Brainer

Everyone gains when colleges offer career coaching to their alumni. If the mission of colleges and universities is to grow and nurture strong talent, and I believe it is, then we must establish ourselves as relevant beyond graduation. Ideally, alumni will consider their school as partner throughout their career—both a place to go for counsel as well as a place to offer their own expertise.

Pressing budgets require that schools be creative about how to support the initial expense of career coaching to alumni until the program can support itself–and you can anticipate that it will. Throughout my years in this industry, I have seen alumni coaching paid for by Boards of Advisors, by corporations closely associated with the academic institution, by individual donors, and by the alumni themselves.

From an active partnership perspective, give and take naturally evolves. In the best case, students look to the school to help them launch their careers and continue to do so as they develop their professional lives. While studying, they have met alumni as informational sources at networking events, during internships, and as mentors. As they pursue their own work lives, alumni participate in kind, considering the institution as a “thought leader” and “partner” in their own career progression. They may simultaneously serve as and seek mentors for networking and support, pass job leads, hire interns and employees, volunteer their time to speak on panels, and enroll in continuing education courses. They contribute their leadership and often financial resources back to the university because there is mutual benefit along the way.

Very recently, I spoke with an alumna of a major university’s international studies program, who had returned to her graduate school for career assistance. She was thrilled with the help and said, “It was the first time I ever seriously considered donating money to them.” And, it happens, she has plenty of money to donate.

Do you have a story you can share about your school’s commitment to lifelong career management services?

Contributing Author:  Susan Bennett

Posted in Uncategorized | Leave a comment